The proposal exploits and showcases the range of possible configurations of the composite material Etalbond which, combined, consitute its comparative advantage. The pavilion stands calm among the competition: space is defined by the material itself, whereas “inside” and “outside” are clearly distinguished. At the same time the pavilion is open and welcoming. Its main space is created by a folding white surface constructed by the material itself, like a human scale origami. Its surfaces are parametrically defined and bear also parametrically defined patterns. These patterns, composed out of joint lines and perforations, change according to the structural element they belong: The floor platform has no perforation, the walls bear a light hole pattern while the ceiling is a lace that allows visual contact with the upper, more colorful part of the roof.
The variety of color and plastic properties of the material is the first and most important message to the visitor
Above and below the white origami, and up to the maximum allowed envelope, a geometry made by colorful etalbond blades is created exhibiting the large scale of possible colours of this material. The color and geometrical antithesis between interior (white folding surface) and the exterior (coloured parallel blades) allows for a structured reading of the information about the exhibits: the variety of color and plastic properties of the material is the first and most important message to the visitor.